Working in the International Head Office Marketing & Partnerships Team, reporting to the VP, Int. Marketing & Partnerships.
The focus of the department is to develop stand-out strategic marketing partnership strategy or events, to engage audiences in an original and engaging way, gain incremental marketing exposure to ultimately trigger ticket purchase.Qualifications/Requirements
Key Focus Areas
•In response to the strategic objectives of a specific Universal film define a partnerships and/or event strategy with a clear comm’s and defined target that can be implemented across multiple territories.
•A proven idea’s generator with experience of rolling out multi –territory partnerships and/or events – from concept to creative
•An impressive track record of partnerships and/or events which showcase your strategic and creative approach to delivering the brief
•A well organised approached to delivering multiple projects, across the marketing mix
•Work closely with other head office marketing departments as a project lead on each approved initiative.
•Manage the briefing and approvals process for executing and driving these partnerships, keeping to the defined budget
•To develop and maintain relationships with the internal and external stakeholders in order to ensure the smooth roll out of ideas and initiatives
•To work with local markets to develop and implement stand-out and impactful partnerships which add meaningful value to the local campaign
•Together with the VP, evaluate every partnership and event to provide a case study that details a post campaign analysis to include an overview of the activity, media value vs. investment, results, key learnings
•Point of contact with the field ensure they understand and follow strategic guidelines, supporting them with their needs/questions and finding solutions to problems
•To support the VP in managing the film budget accurately and efficiently
•To present promotional strategy as needed to an internal and external audience
•Identify and champion Best Practice – sharing best in class promotions with local teams to identify opportunities and inspire
•Working closely with Promotions Co-ordinator, allocating tasks as appropriate for them to provide team support
•Ensure all brand agencies appointed to work on Universal titles are accurately briefed with expectations clearly outlined
For almost a century, Universal has been known for its diverse slate of films, including classics such as Jaws, the Jurassic Park series, Mamma Mia, Fast and Furious and Bourne. UPI owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPI's behalf.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.