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AnimationBase Limited - Privacy Policy

Why do we have a Privacy Policy?

It is really important to us that we keep any personal information that you give to us safe and secure and whilst we realise that it is not the most interesting of subjects, we would encourage you to read our Privacy Policy as it gives you important information about your personal information and your rights.

Our website provides a platform that can be used by job seekers to find jobs and for employers to advertise vacancies and look for suitable candidates. You can set up your own account and have complete control of the personal information that you give us and what we do with it.

We will always be open with you and so we have written this policy to tell you:

  • What personal information you can give us
  • How we may use your personal information (if you agree)
  • Who we work with to provide your account and our website
  • Where we keep your personal information
  • How long we keep your personal information
  • How we keep your personal information safe
  • Your choices and rights

This website is owned and operated by AnimationBase Limited. When you have any comments or queries about this website please contact us at jobs@animationbase.com and a HUMAN will reply.

We last updated this Privacy Policy on 13.04.18.

Personal Information you give to us

Setting up an account or using our website

You may provide us with the following information about yourself:

  • your name and address
  • your contact details including email address and telephone number
  • other information to allow us to provide the services you have requested
  • your CV/details relating to your qualifications and experience
  • what sector you are interested in
  • what jobs you are applying for and have applied for previously

Other times you can give us personal information

You can give us information when you:

  • Set up an account on our website
  • Apply for a position that we are advertising on behalf of an employer
  • Submit a CV to our website
  • Sign up for our newsletter (blog notifications)
  • Sign up for a job alert email
  • Save a job
  • Comment on a blog
  • Contact us via email or by telephone for any reason

Cookies

Cookies are text files that sites store on users' computers. They make sites easier to use. They don't do anything to your own computer (they can't run software or send viruses).

As said, our cookies are used to improve your experience of our site.

We don't follow or track your own personal movements on the site. It provides us with information that isn't personally identifiable. And it also allows us to make your experience of the site better. For instance, when you hit Apply and have to register, you might want to land back on the page you started on.

Remember that you may be able to set your cookie preferences via your browser. But be aware that many sites may not work properly, or as easily, once you do this.

To find out more read our Cookies Policy.

How we may use your Personal Information

With your agreement, we may use your personal information:

  • to process your request to be added to our CV database
  • to pass on to an employer where you have told us you wish to apply for a specific position
  • to pass on to employers looking for candidates like you where you have given us permission to do so
  • to pass on to recruitment agencies who are seeking to fill positions that you have indicated to us that you are interested in and you have given us permission to do this
  • to fulfil any contracts you have entered into with us
  • to tailor the services that we offer to you with your needs and interests
  • comply with our legal obligations
  • to tell you about changes to our services or website
  • to help us develop our website to make it better for all users
  • to get your feedback on our website and services
  • to administer our website (such as troubleshooting, data analysis, research)
  • to keep our website safe and secure

Our legal basis for using your information

The law only allows us to use your personal information in certain limited circumstances. We have listed these below and what information they allow us to process.

1. With your consent

With your agreement we may:

  • set up an account on our website
  • process your request to be added to our CV database
  • provide your details to an employer where you have told us you wish to apply for a specific position
  • provide your details to employers looking for candidates like you
  • to pass on to recruitment agencies who are seeking to fill positions that you have indicated to us that you are interested in and you have given us permission to do this

2. When we have a contract with you

We may use your information to comply with a contract that we have entered into with you:

  • to provide the services you have requested
  • to administer and provide the website (such as troubleshooting, data analysis & research)
  • to tell you about changes to our website or our services
  • to help us (or our software developers) improve the website

3. Where it is necessary for our legitimate interests

We may provide you with marketing information about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop).

4. To comply with a legal obligation

We do this when we have to comply with legislation such as tax laws.

Our Marketing

We may provide you with information about products, services, special offers, and other news where we feel these may interest you.

Depending on what contact information you have given to us, we may contact you by email or post. We will only do this where you have consented to receiving such information from us.

You can opt out of such marketing at any time and If you wish to do so, please email us at jobs@animationbase.com.

Working with other organisations

Employers and Recruitment Agencies

With your consent we will make available your 'CV Profile' with hiring employers and recruitment agencies. If you want to see the current list of employers and recruitment agencies, please see here.

When you submit your information you are given a choice as to whether you want your details to be visible to companies advertising on our website, our options are:

  • By selecting hiring organisations to contact you we will allow employers and recruitment agencies to view your CV Profile if they are looking for candidates for positions that you have indicated to us that you are interested in.
  • By selecting to 'Hide' this option your information will only be visible to the company whose job you have applied for and yourself and the staff of AnimationBase Ltd for administrative purposes.

We are not a recruitment agency and we provide our website and services to you free of charge to allow a simple and easy way to access your future job. As such we do not have any control over how an employer or recruitment agency deals with your information once they have downloaded it from our database and they make their own decisions as to what to do with your personal information. We do ensure that any organisation who accesses your information has signed up to terms and conditions requiring that they deal with your information safely and securely and that they comply with the General Data Protection Regulation and any subsequent UK legislation.

If you have indicated to us that you wish to apply for jobs overseas, then we may provide your information to organisations who are not subject to the same data protection legislation that we have in force in the UK. In these cases, we only deal with organisations who have agreed to deal with your information in line with GDPR and UK legislation.

Other third parties

In order to provide your account and our website we may have to allow our trusted partners to have access to your personal information. These organisations include:

  • Our business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you
  • Our website developers who need to see your information in order to keep our website up and running

We work with the following organisations:

What laws we may have to comply with

We may have to disclose your personal information to third parties:

  • If we sell our business in which case the personal information that we hold will be part of the transferred assets
  • If we are required by law, or in order to enforce or apply our terms of use. This includes exchanging information with other organisations for the purposes of fraud protection and credit risk reduction

Third Party Privacy Policies

Our site may contain links to websites owned by other organisations. If you follow a link to another website, these websites they will have their own privacy policy.  We suggest that you check the policies of any other websites before giving them your personal information as we cannot accept responsibility for any other website.

Where we keep your Personal Information

Storage of Personal Information

We are committed to ensuring that our suppliers have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. All personal information you provide to us is stored on our secure servers or on secure servers operated by a third party located in the EEA.

All third parties who provide services or software to us are required to sign a contract requiring them to have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse.

Retention of information

We will store your CV Profile (name, email, employment history etc) for as long as you wish us to.

At any time you can login to add to it, edit it or remove it completely.

After a year of first registering a process will start to regularly remind you that you are storing your file with us.

As soon as there has been a period of 12 months since you last logged in we will:

  • a. automatically 'Hide' your CV Profile (even if you originally consented to it)
  • b. email you*
  • c. make it clear how you can add to your CV Profile (to add new qualifications, update your recent employment records etc), edit your details or remove everything completely
  • * if your email no longer receives we'll delete your records since you won't be able to log in to do it yourself or receive our notices that it needs updating

Plus, we will email you 6 months after you last logged in to remind you to hide your CV Profile if it is still visible.

And we will stay in touch to remind you that you are using the site to store your CV Profile for future easy use throughout your entire career.

If we do not have hear from you (if you do not login), we will delete your account after 5 years.

Emails

If you chose to send us information via email, we cannot guarantee the security of this information until it is delivered to us.

Your rights

Access to your information

You have the right to access information that we hold about you. If you wish to receive a copy of the information that we hold, please contact at [Data queries Email] or write to us at the address above

Changing or deleting your information

You can ask us at any time to change, amend or delete the information that we hold about you or ask us not to contact you with any further marketing information. You can also ask us to restrict the information that we process about you.

You can request that we change, amend, delete your information or restrict our processing by emailing us at jobs@animationbase.com

You can also login to see all the information you have given us about your career profile to do the above yourself, at any time.

Right to prevent Automated decision making

You have a right to ask us to stop any automated decision making. We do not intentionally carry out such activities, but if you do have any questions or concerns we would be happy to discuss them with you and you can contact us at jobs@animationbase.com

Transferring Personal Information

You have the right to request that your personal information is transferred by us to another organisation (this is called "data portability"(. Please contact us at [Data queries Email\ with the details of what you would like us to do and we will try our best to comply with your request. If may not be technically feasible, but we will work with you to try and find a solution.

Complaints

If you make a request to us under this Privacy Policy and you are unhappy with the response, you can ask for the request to be reviewed under our internal complaints procedure. Our internal complaints procedure allows your request to be reviewed by Managing Director who will do their best to try and resolve the issue.

If you have been through the internal complaints procedure and are still not happy with the result, then you have the right to complain to the Information Commissioner's Office. They can be contacted as follows:

Website: www.ico.org.uk

Telephone: 03031231113

Address:

Information Commissioners Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF

Changes to our Privacy Policy

We review our Privacy Policy on a frequent basis to check that it accurately reflects how we deal with your information and may amend it if necessary. You should check this page regularly to see the most up to date information.

How to Contact us

We welcome questions, comments and requests regarding this Privacy Policy which can be sent to jobs@animationbase.com

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M.I.A – Why Women Aren’t Animated About Games

M.I.A – Why Women Aren’t Animated About Games

It’s frequently highlighted that women are leaving the media industries in their droves. So what’s it like for that rarest of species, the female games animator?

Previously I’ve discussed the curious dissonance between the increasingly familiar imagery of the casual female and an industry that remains remorselessly male.

Considering the shift in how we consume games, and the rise in female gamers, why aren’t we seeing young women being attracted into the industry. Seemingly, despite being welcome to play games, they aren’t being welcomed to work on games.

The gender imbalance is a normal fact of working in games. A number of social and economic factors could be at play here. It’s true for instance that other high-tech laden media sectors like Interactive Media also suffer such an imbalance (5%) and that the increasing proportion of coding and programming roles within modern games companies (and proportionately less growth in art roles) doesn’t particularly favour women’s entry into the industry since less women study those subjects at school or college.

Women games animators are therefore doubly rare, being a dwindling section of an even smaller section in one of the most dynamic media sectors in the UK. Like some endangered species, they are worthy of study.

What do women animators within the games Industry say about gender? Althea Deane, a freelance animator for over 20 years and currently contracted as a character animator at Evolution (behind the famous Motorstorm series) states “Generally, people are just glad to see a woman in a sea of men, to be honest! However, it is quite a macho culture compared to the field of television in which I worked previously”.

“In our project, I’m the only women animator”, adds Alma Salinas from Sony’s London studios, “and at my last company too”. But she is also of the opinion that no roles need be male dominated; “I think any role can be female friendly” she says. “The video game industry offers equal pay and a great working environment, but somehow it always feel that the girls are on land owned by others”

Ellen Holland, a games animator for five years at Rare, one of Microsoft’s big studios says “sometimes guys don’t know how to relate to women initially so you need a bit of a tough skin and to be willing to give as good as you get, but there’s no discrimination here.”

After a while, most games personnel seem to have acclimatised to this situation, which in other media industries might raise more concern.

How do women games animators explain the apparent lack of female animation talent? To most, the animation department is less imbalanced than other areas of games development. “Someone said to me recently finding a female programmer was like finding a unicorn” quotes Rare’s Ellen Holland. Whilst SCEE’s Lisa Harmon, states “female animators are fairly rare but female game coders are even rarer” whereas Elisa Capretto exclaims “female games designers….I don’t think they even exist!”

“Not so many women are aware that games animation is an option when they are making their career choices, I certainly didn’t” says Rare’s Ellen Holland. “I attended three courses, and I must say I did notice that the more technical the course the less women there seemed to be in them”.

“There were about 25% women on my course at university and they were generally more interested in producing some kind of artistic output at the end of the course rather than making a career from it”, says SCEE’s Lisa Harmon.

A major factor seems to be technology and how it is taught. We tend to think of animation as craft, but the increasing levels of programming that are impinging on games animation could be one explanation. It’s long been thought that women tend to opt out of technical subjects when they choose university courses. However, the UKRC suggest women choose a wide range of technological subjects, but then don’t see the career path into jobs.

Maybe it’s a mistake to look for a single determining factor. Work patterns might also contribute. Skillset’s Women in the Creative Industries report found that representation is highest in sectors comprising larger employers in which more stable, permanent employment models are common, such as terrestrial television (48 percent), and it could be said that animation and games companies are relatively smaller, more volatile, and therefore not as attractive. However, there are many games and animation companies that have now been around for the best part of fifteen years or even longer – so instability isn’t the full story.

Julie Prescott, a PhD student from the University of Liverpool whose own survey of 450 women in games across the globe found 43 percent felt that long-hours culture was adversely affecting their health and well-being. 31 percent were unhappy with the work-life balance. 22 percent reported working between 46 and 55 hours a week, and 10 per cent more than 56 hours a week. 80 percent felt that their company had a long-hours culture.

So it may be the so-called “Crunch” work cycle in games production that marks it out particularly as an acute case, with ever evolving workflows and technology meaning it’s as hard as ever to predict deadlines, and the burden of extra hours is expected.

Animator Althea Deane, seems to agree; “the games industry needs to shake off its macho ‘work or die’ image. This will mean more careful planning of schedules and less assumption that it can work its employees over their required hours for weeks on end. It should also try to project a more fun, less aggressive image generally. We’re making games, not annexing Poland” says Deane.

Could it be that work patterns and culture combine with a creeping procedural approach to animation into a potent toxic mix, keeping women away? “The most significant difference between videogames and movies is the pipeline….in games you do not have the same freedom of interpretation as in TV and film” explains Sony’s Alma Salinas “The animator has to be able to perform functional animations, responding and exchanging with the technical team. The animator must also understand the limitations of the games engine they are working with. They have to enjoy the technical part of the job.”

The rise of the female gamer is a relatively recent phenomenon, and as such maybe not long enough to change attitudes, university choices and career destinations. “Maybe we should just wait for the new generation of gamer girls to grow up. I think it will take some more time” says Ubisoft’s Elisa Capretto.

This is an abridged version of an article that first appeared in IMAGINE magazine.

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