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Mobile Content Strategist




Our Content & Digital Strategy team seeks a Content Strategist to create and execute content strategy plans for our titles. This role will work with the Editor-In-Chief, Game Studies, Brand Managers, Campaign and Community Leads, and Channel Strategists to develop effective content strategies to launch and sustain our games. With experience creating short-form and long-form content, a background in content strategy and writing, and a passion for playing video games, the Content Strategist will focus on three areas:
 

  1. Unify our content through editorial - The Content Strategist will develop multi-channel content strategies that effectively align to business goals and player needs.
  2. Create mobile native editorial - The Content Strategist knows how to create effective content and experiences for mobile consumption.
  3. Use data and insights to create content - The Content Strategist understands the value of qualitative and quantitative data and how to apply these insights to content experiences.
 
Our vision is to be the best at understanding what our players need and to deliver the right content and experiences that will compel them to purchase our games, play our games, and play them more often.
 
RESPONSIBILITIES
 
  • Develop content strategies that include user journeys, competitive analysis, content audits, channel strategies, and editorial plans.
  • Turn qualitative and quantitative data into actionable insights and content recommendations
  • Create frameworks for developing content based on audience insight
  • Perform ad hoc research, content audits for O&O channels
  • Lead and facilitate content meetings and brainstorms
  • Prototype content ideas
  • Evangelize the content strategy among various teams within the organization
  • Work with channel leads to develop success metrics for content projects
  • Help with the creation of content style guides that represents best practices and guidelines for content creation
  • Educate various teams on digital best practices and trends in content consumption and creation
  • Advocate for the player. Ensure that player needs are represented in all content executions
  • Identify ways to shorten timelines, work smarter, and more efficiently
 
DELIVERABLES
 
The Content Strategist should have experience creating the following artifacts:
  • Style Guides
  • Editorial Calendars
  • Content Inventories
  • Content Audits
  • Personas
  • Content Gap Analysis
  • User Journeys
 
EXPERIENCE & EDUCATION
 
  • 3 - 5 years of professional experience in a content strategy role
  • Deep understanding of mobile games business and monetization models
  • Proficient in producing content for video, social, mobile, paid media
  • Experienced in interpreting content and digital channel metrics. Additional experience in interpreting social listening a plus
  • Be obsessed with understanding consumer behavior
  • Deep understanding of current and emerging products and digital experiences and the opportunities for content
  • Strong storyteller. Able to communicate effectively to all levels of the organization
  • Design experience via user research, user experience, interaction design a plus
  • Comfortable with ambiguity. Able to shape challenges and problems
  • Able to anticipate problems before they arise
  • Excellent attention to detail




Job Details

Posted

11/08/17

Job Title

Mobile Content Strategist

Location

Los Angeles, USA

Salary/Rate

TBC

Duration

TBC

Industry

Gaming
ProductionBase

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